The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a significant evolution in LeBron James' signature line, featuring vibrant ...

Getting mired in a scandal and dumped by Nike Inc. hasn’t stood in the way of NBA star Kyrie Irving remaining a presence in the shoe market.

Basketball is the driving force behind LeBron’s wealth; when you’ve been a top player for almost 20 years ... Other than his massive Nike contract and game checks, the Lakers star is also ...

Through 20 healthy games this year ... Mavericks flipped him to Brooklyn as part of the Kyrie Irving deal in 2022-23. The 6-foot-5 Milton could replace some of Russell's scoring off the bench.

As Butler comes back from his seven-game suspension on Friday when the Heat host the Denver Nuggets, it will also be the debut of the much ... with the NBA and with Nike for a number of years ...

Durant averaged 20.3 points, 4.4 rebounds, and 2.4 assists in his debut NBA season ... where they fell to LeBron James and the Miami Heat. Durant remained in Oklahoma City through the 2015-16 ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Today was no different as Barkley rushed for a 60-yard touchdown in an unreleased colorway of the Nike LeBron 4. James' love for football is well-documented, and his iconic signature sneaker line ...

But Nike’s latest deal offers a wide variety of size and color choices for the LeBron NXXT Gen AMPD at only $95. All five color combinations of the shoe are listed at 44% off the original retail ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James defended his son, Bronny James, following criticism of his Lakers debut. He praised Bronny's dedication and passion for basketball, emphasizing his desire to play out of love for the ...