WhatsApp is finally getting ads ... which it says is used by 1.5 billion people each day. It marks a major change of policy for an app that has long been known for its approach both to advertising and its hard commitment to privacy. In keeping with ...

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to monetise their contents now.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain encrypted and ad-free.

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp is reportedly working on a feature that will allow WhatsApp users to mask their private phone number.

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses

This marks the most significant shift in WhatsApp’s business model since Meta acquired the messaging platform in 2014.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively,