Amazon's new and improved version of Alexa is called Alexa+. The next-generation upgrade is more conversational, can execute complex tasks, and is more personalized.

Alexa with artificial intelligence. The rollout marks the biggest overhaul of the voice-activated assistant since the company introduced it more than a decade ago. The move is a test of whether Amazon and its new devices czar,

At a swank event for journalists and Amazon employees, the company on Wednesday unveiled its revamped voice assistant, Alexa+. The widely used technology has been bolstered with generative AI, the company has said, to make interacting with it feel more natural than simply repeating orders.