The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

Lionel Messi requires no introduction; the world knows his goals, achievements, and staggering wealth. The footballer ...

Tom Brady drew attention during a FOX NFL broadcast for his $485,000 Audemars Piguet Royal Oak "Frosted Rainbow" watch. The ...

The seven-time Super Bowl champion was left red-faced on Fox NFL Sunday after colleagues revealed the truth behind his ...

Longevity was the biggest buzzword in health and fitness, with everyone from your Hydrox-obsessed neighbours to, er, ...

That means their collections are full of fairly unique watches which aren’t a standard rinse and repeat. Instead, they feel ...

Seiko has a pair of new limited-edition entries in its high-tech Astron GPS Solar line, both inspired by a spiral galaxy.

Helen Zille is not impressed with Imogen Mashazi's wardrobe. The DA official has slammed the former Ekurhuleni city manager for a "grotesque display" of wealth. Mashazi went viral earlier this month ...

Any Christopher Ward fan will be familiar with The Twelve, the brand's flagship watch. This year, it's gone slimline: The ...

Names of the watches include "They Said I Couldn't Get It, So I Got It," "Cinnamon Toast Crunch," and of course, "Tomahawk ...