Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

When Apple released iOS 18.2 in December, it introduced the first Visual Intelligence features to the iPhone 16 line.