Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta introduces ads to WhatsApp, including status ads and Channels subscriptions, with a focus on business messaging.