Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in ...