Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.

Meta is heavily investing in Ray-Ban smart glasses with Super Bowl ads, celebrity endorsements, and exclusive limited editions to boost popularity.

The company partnered with glasses conglomerate Ray-Ban to launch a pair of glasses that are filled to the brim with tech. Well, according to a leaked report, Meta sold over a million Ray-Ban glasses last year.

Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the social networking firm pushes its smart glasses.

Meta doubles down on AR/VR, with a $20 billion investment, a new Ray-Ban smart glasses launch, and strong investor confidence

Bloomberg reported Tuesday that the two companies had teamed up on a smart glasses partnership. The glasses will be marketed to athletes, according to the report. Citing “people with knowledge of the matter,” the news outlet lays out some of the ways in which Meta plans to diversify its smart glasses product base in the coming years:

Meta is reportedly working on several smart devices, including Oakley-branded AI glasses for athletes, including runners.

Tech group reveals it put $19.9bn into its Reality Labs division, which develops its smart glasses and headsets, last year