If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.

Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the ...

LLMS.txt isn’t like robots.txt at all. It’s more like a curated sitemap.xml that includes only the very best content designed ...

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search ...

Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.

AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both ...

Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.

SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of ...