Untoro adds that long-term value depends on integration. If cats are used solely to increase engagement metrics, the tactic risks becoming superficial. When developed as mascots or narrative devices ...

In The Visitors, he gathers his musician friends for a 64-minute, single-take performance inside an old house in upstate New York. Each musician plays alone in a separate room, creating a portrait of ...

Australian supermarket giant Woolworths has pulled back on the scripted personality of its AI-powered customer service assistant, Olive, after users reported the bot veering into awkward family ...

Of course, the health risks are glaring. But drowning every dish in sodium also mutes the palate, then everything tastes vaguely the same, and you keep adding more salt to get the kick. The Health ...

The UK’s VCCP has emerged triumphant at the Campaign Big Global Awards today as the most-decorated shop, winning six trophies.

In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.

Kantar Media has been renamed Fifty5Blue following last year’s sale to private equity company HIG Capital. Part of the terms ...

The Estée Lauder Companies, which owns MAC, Clinique and Estée Lauder, has picked WPP as its global media agency. The ...

The point when Sorin Patilinet realised the marketing profession had started to get serious about meaningfully integrating AI ...

By 2030, Australia's national e-waste total is projected to balloon to 657,000 metric tonnes. It's now the world's fastest-growing source of solid waste. For a country of 28 million, the numbers are ...

WPP has unveiled a new strategy, called Elevate28, to turn around its fortunes within three years, with a focus on four core divisions and four regions globally.

Omnicom and Interpublic shed 8,200 roles across the two groups last year, in the run-up to the completion of their merger and a subsequent restructure in December. Omnicom’s annual report showed its ...