From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s ...

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American Conference that branded content is a lucrative opportunity for news companies ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...