McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

Rivals such as Chipotle Mexican Grill Inc. and Pizza Hut are grappling with pullbacks as they struggle to convey to customers ...

McDonald’s Corp. sales picked up in the latest quarter, suggesting that pop culture-focused collaborations and budget meals ...