Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

The ad itself features Sweeney in denim, musing about genetics before flashing a knowing smile. At one point, the camera pans downward. She interrupts: “Hey, eyes up here.” A wink, a joke, a reset. It was all part of the script.

Pop star Lizzo has added her voice to the online backlash surrounding Sydney Sweeney’s recent American Eagle ad. The singer shared a photoshopped image on Instagram, playfully imitating Sweeney’s pose while adding her own meme to the polarizing campaign.