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Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks ...
Cricket-Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...
Adobe Announces General Availability of Real-Time CDP Collaboration for Brands to Jointly Drive Ad Performance in a Privacy-First Landscape
Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new ...
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM ...
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Artists and Coca-Cola India use comics to inspire change at Maha Kumbh 2025
At Maha Kumbh 2025, comics and visual art are driving a powerful environmental message, turning the event into a catalyst for change. Led by Gaysi Family in partnership with Coca-Cola India and its ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.