A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

Doritos and Cheetos are getting a makeover. PepsiCo said on Thursday that it’s launching toned-down versions of its bright ...

The Pro Bowl could be headed to Super Bowl markets. The NFL is in planning stages of moving the Pro Bowl Games to the Super Bowl market each year, a person close to the situation confirmed to USA ...

In a world of dirty sodas, pickle-flavored candy canes and Skyline Chili ice cream, one brand has decided to go even further.

LOS ANGELES(AP) — Although Sean McVay has created nearly continual success during his nine seasons in charge of the Los Angeles Rams, his team hasn't looked this good at midseason since its Super Bowl ...

That's right, the Super Bowl is coming up, you don't want to get caught slipping on Game Day do you? Let's take two Big Game staples, Chicken Wings and Doritos, smoke them, fry them, and turn them ...

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Much of the conversation regarding an inevitable 18th regular-season game centers on the fact that it would put the Super Bowl on the day before President’s Day. Sometimes, however, the Super Bowl to ...

NFL Commissioner Roger Goodell and Las Vegas Raiders team president Sandra Douglass Morgan (Photo credit: Rashad Milligan for rolling out) NFL Commissioner has risked being alienated from President ...

Disney plans to hold three different events as part of its upfront sales process, guiding advertisers through its ad-tech, sports offerings and overall content slate as the company gears up to sell ...

Former Michigan defensive lineman Brandon Graham is coming out of retirement to rejoin the defending Super Bowl champions. According to multiple reports Monday night, the 37-year-old is finalizing a ...