Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

The IPL’s implicit endorsement of liquor and tobacco brands normalises harmful behaviours, undermining years of public health ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

Mumbai Indians (MI) continued their red-hot form in the Indian Premier League (IPL) 2025 with a commanding 100-run victory ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

According to Anshu Yardi, Vice-President of Business Partnerships & Communication ... a performance marketing engine — with IPL-specific offers, influencer integrations, QR codes, and real ...

Chennai Super Kings have suffered major setbacks due to injuries to captain Ruturaj Gaikwad and pacer Gurjapneet Singh ...

Best Batting Pairs in IPL 2025 who lit up the tournament with explosive starts, match-winning stands, and unmatched synergy ...