The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

He signed a lifetime deal with Nike in 2015 ... He's also there to give pushback when LeBron's wrong. "What person stays with the athlete for 22 years? Zero," Paul added. "And what athlete ...

He signed a lifetime deal with Nike in 2015, and his net worth ... "Randy's been his co-pilot for 22 years." Randy Mims and LeBron James originally met while James was a standout basketball ...