The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...
As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Powerade is stepping into the enhanced water market with its ...
With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...
With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...
Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...
Coca-Cola Beverages Africa has invested R365 million in a new line at its Midrand plant to produce 72 000 bottles an hour. The line will supply South Africa, Eswatini, and Lesotho with its Bonaqua ...
Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...
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