Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

When it came time to name the Best in Show winners, we pulled from new launches, our own testing catalogs, and data on clicks and purchases to find what resonated with our readers this year. Within ...

Kind Snacks is entering the protein bar category with an edgy marketing stunt.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for ...

For example, restaurant app Dineout found that adding Stories to its ad mix decreased its cost-per-app-install by 17% and cost-per-purchase by 39% – showing how effective that instant action can be. E ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...