In the world of social media, TikTok has emerged as a cultural and commercial powerhouse. It reshapes how brands connect with audiences. With over 1 billion global users and the distinction of being ...

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that ...

Master TikTok SEO to boost your video rankings and unlock discover page tips for creating memorable, highly discoverable content that reaches a wider audience. TikTok - Instagram account TikTok has ...

No serious marketer can afford to ignore TikTok in a digital marketplace defined by fleeting, viral moments. For Kelsey Farrar, co-founder of SparkTok, an official TikTok Shop Partner agency, the ...

Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on July 15, 2025. In today’s video-first social media landscape, where the average ...

TikTok edges closer to survival in the U.S. with a framework ownership deal, looming deadlines, new youth-safety rules in New York and ByteDance’s AI push. U.S. Treasury Secretary Scott Bessent said ...

In 2023, TikTok contributed $24.2 billion to the U.S. economy. It supported more than 220,000 jobs and enabled 7 million businesses across the country to promote their brands. It’s no wonder the ...

TikTok stands out as a platform overflowing with creative — and monetary — potential for those savvy enough to learn how to utilize the platform. Maybe you’ve been tapping your chin wondering how to ...

A key TikTok e-commerce product leader stepped away in a restructuring that impacted the company's global product and data ...