WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

WhatsApp has over the years had a strong stance against advertising, with founder CEO Jan Koum highlighting how the company ...

For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...