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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, ...
During his appearance on the "Ruthless" podcast, Vice President JD Vance sounded off on the left's uproar over Sydney Sweeney ...
Collins, 58, has represented Georgia’s 10th congressional district since January 2023 and has branded himself as a strong ...
Promotional Campaign vs. Advertising. Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the ...
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
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