The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

BIG3 granted Detroit a franchise, and the city is ready. The Amplifiers will make its debut Sunday, July 20, at Little ...

Sure, his name is Ice Cube but, when it comes to his career, the man is on fire! From music to film and other business<a ...

The Ice Cube-helmed 3-on-3 basketball league, BIG3 will rely on STARTER to create uniforms, gear, and warmups for the teams ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

VICE Sports will televise 14 live BIG3 games on eight dates between the June 14 premiere and the end of the regular season on ...

The event — which led to Gilbert Arenas and Javaris Crittenton's suspensions — inspired an episode of Netflix's 'Untold' ...

Amplifiers coach George Gervin talks with us about the upcoming league and the excitement of having three-on-three basketball ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...

Iconic Sportswear Company to Become League's Official On-Court Uniforms and Apparel Partner Creating All-New League Merchandise LOS ANGELES, April 24, 2025 /PRNewswire/ -- Today, the BIG3 ...