Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

UK fast-fashion retailer Boohoo has renamed itself Debenhams Group four years after it bought the business from ...

Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

The fast-fashion giant will rebrand to Debenhams Group with immediate effect, but it doesn’t plan to reopen physical ...

Fast fashion retailer Boohoo Group has changed its name to Debenhams, it confirmed on Tuesday, as it overhauls its business ...