The online fashion retailer Boohoo is to rename itself Debenhams, the department store brand it bought out of administration ...
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Boohoo bosses warned 'hiding behind power of the Debenhams brand is not a silver bullet'EXCLUSIVE: Boohoo's rebrand into Debenhams has been met with wide scepticism among industry experts, and one has told the ...
Rebranding as Debenhams Group offers Boohoo an opportunity to capitalise on a well-known name, but a re-brand won't fix ...
Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...
Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...
Debenham's is back - but not as you know it. The iconic British high street brand was axed in 2021, but now it is set to make ...
Speaking on the history of the brand, Finley stated: "Debenhams is back," continuing "The iconic British heritage brand, bought out of administration, has been successfully turned around. Rebuilt for ...
Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...
Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of ...
The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...
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