Meta (META) is making a significant push into virtual reality (VR) and smart glasses, with its investments expected to exceed $100 billion by

Meta doubles down on AR/VR, with a $20 billion investment, a new Ray-Ban smart glasses launch, and strong investor confidence

Social networking firm, Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the company pushes its smart glasses. This comes as CEO Mark Zuckerberg described this year as the “defining year” for smart glasses as investment into the VR and AR segment has already exceeded $80 billion

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with $85B invested in Reality Labs.