Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Articles written by Varsha Venugopal ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

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