Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

CMOs and chief human resources officers have the shortest average tenures among C-suite executives at large US companies. For more, including industry-specific info, see the study findings.

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in today's economic climate.