Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

Co-creating experiences with consumers might feel scary at first, but for Mars it has led to engagement with “no dead ends”, ...