After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the technical barriers ...

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department is taking legal action against 37 social media influencers for alleged online defamation. The ...

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even a $145 million sale may ...

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession with Roblox.

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy ...

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions of ...

Sun Yi noticed something peculiar about his social media posts. Content that made people respond with “I never thought of it ...

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26 and new studio-quality ...

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media, signaling a strategic move into the creator economy as traditional sports leagues seek to ...

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000 full-time equivalent jobs in 2024, according to a new report from the video platform examining ...

Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform, connecting brands with content creators while focusing on performance metrics.

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain viral status on TikTok, ...