Looking for more inspiration? On slide four, Gwyneth wears a blue-and-white striped maxi shirt dress, the kind of breathable piece that works just as well for a seaside lunch as it does for a city ...

The British brands - and purveyors of good taste - have partnered to create a limited-edition collection which re-envisages five iconic Jo Malone London scents with all new shells and moods. The aim?