Whether you want a pastel pink Chocolate-Covered Strawberry Frappuccino or a dark and moody Midnight Drink — there are plenty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks is getting into the Valentine’s Day spirit through limited-time drinks. It is also introducing two new Refreshers ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

Starbucks is encouraging customers to come in and stay awhile by bringing back free in-house refills and condiment bar.

Texas is chocked full of Starbucks locations. The only state that has more than us is California. In fact, Texas has 600 more ...

Starbucks has heavily emphasized making its cafés more efficient for customers on the go, aiming for shorter wait times ...

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's ...

This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.