Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the ...

The 27-year-old Euphoria stunner and the $3.3B denim brand have been accused of pushing Nazi-like eugenics as aspirational ...

The campaign’s impact was immediate. American Eagle’s stock soared nearly 18% after the announcement, adding over $400 ...

Here are three fundamentally weak stocks that could be on the radar of meme stock traders due to their short interest ratios.

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.