Sydney Sweeney has officially launched her new lingerie line, SYRN, which is aiming to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty. The Euphoria star, 28, has unleashed the inclusive ...

Sydney Sweeney is facing growing backlash after using the Hollywood Sign in a late-night promotional stunt for her new lingerie brand, Syrn. Calls for legal action began to spread after the footage ...

Sydney Sweeney launches her lingerie brand SYRN, blending bold body branding, Hollywood spectacle, and self-aware marketing—following a path first paved by Kim Kardashian, raising questions about ...

The California Post, a conservative daily tabloid published by Rupert Murdoch's News Corp in print and online, made its debut this week, marking the New York Post’s expansion into the West Coast media ...

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

Sydney Sweeney has been branded radioactive in parts of Hollywood after a provocative late-night stunt at the Hollywood sign.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

The Hollywood Chamber of Commerce, which oversees the sign, confirmed to the outlet that no approval had been granted for the ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...