Sydney Sweeney has officially launched her new lingerie line, SYRN, which is aiming to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty. The Euphoria star, 28, has unleashed the inclusive ...

Sydney Sweeney is facing growing backlash after using the Hollywood Sign in a late-night promotional stunt for her new lingerie brand, Syrn. Calls for legal action began to spread after the footage ...

Sydney Sweeney has officially made the leap from Hollywood screens to the world of fashion, and her debut lingerie brand SYRN ...

Sydney Sweeney has unveiled her new lingerie line with a sultry Instagram photo carousel. The post shared on January 27 ...

Sydney Sweeney is exuding effortless sensuality in latest Instagram post. The Euphoria star rocking a sheer lace lingerie by ...

Sydney Sweeney launches her lingerie brand SYRN, blending bold body branding, Hollywood spectacle, and self-aware marketing—following a path first paved by Kim Kardashian, raising questions about ...

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...