The electric pickup was supposed to create a halo effect for the brand, but the truck’s reputation has been tarnished by politics and production snafus.

Musk's net worth on Thursday plunged $34 billion, putting his valuation at $335 billion, according to the Bloomberg Billionaires Index. In addition to Tesla, Musk owns The Boring Company, Neuralink, SpaceX, X (formerly known as Twitter) and xAI.

For months, Tesla shareholders were tormented by Elon Musk’s role in the administration of President Donald Trump. But any relief brought by his formal government exit last week quickly turned to fear as the electric-vehicle maker’s chief executive traded barbs with his former boss.

Since Musk joined the Trump administration, Tesla has seen its sales plummet amid backlash over his political views.