Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

In a viral video, the actress decorated the Hollywood Sign without permission from the Hollywood Chamber of Commerce.

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Sydney Sweeney is doubling down on her status as a commercial campaign staple with new lingerie line SYRN.

An apparent promotional stunt by actor Sydney Sweeney is under review after officials said the production didn’t have proper ...

Sydney Sweeney announces the launch of her new lingerie line, Syrn. The "Euphoria" actress shared a series of jaw-dropping ...

In January 2026, 'Euphoria' star Sydney Sweeney decorated the Hollywood Sign with bras to promote her lingerie line ...

Sydney Sweeney is facing criticism after she shared footage of herself throwing bras on the famed Hollywood sign in Los ...

The actress filmed a commercial at the iconic Hollywood Sign, which the Hollywood Chamber of Commerce states she did not have ...

Sydney Sweeney is facing criticism after she shared footage of herself throwing bras on the famed Hollywood sign in Los ...

In this edition of our TMZ TALKBACK Charlie Neff joins us to give us the details on the latest out of Hollywood, including ...