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In 1996, one of the world's biggest soft drink companies ran a television advertisement that ended with a military fighter jet landing outside a school. The caption read: seven million Pepsi Points.Everyone who saw it laughed. Everyone except one person.John Leonard was a 21-year-old business student in Seattle, USA, who watched the commercial and did not see a joke. He saw a loophole. Pepsi's promotion allowed customers to buy points directly at ten cents each. He did the maths. Seven million p
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In 1996, one of the world's biggest soft drink companies ran a television advertisement that ended with a military fighter jet landing outside a school. The caption read: seven million Pepsi Points.Everyone who saw it laughed. Everyone except one person.John Leonard was a 21-year-old business student in Seattle, USA, who watched the commercial and did not see a joke. He saw a loophole. Pepsi's promotion allowed customers to buy points directly at ten cents each. He did the maths. Seven million p
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