Brand value: How Emirates uses adverts to boost its brand - AeroTime
aerotime.aero
Brand value: How Emirates uses adverts to boost its brand - AeroTime
Gulf carrier Emirates Airline is known for its eye-catching ad campaigns and sponsorship deals and has never seemed afraid of splashing its cash to cause a stir. The COVID-19 pandemic has, of course, hit the carrier’s spending, with sales and marketing costs standing at AED 1.8 billion ($490 million) in the 12 months to March
Aug 24, 2021
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