Ever wonder how the famous FISHER logo came to be? 🤔 The iconic FISHER splatter has been identifying FISHER product’s from the very beginning – but what exactly is it? It has been described, among other things, as a drop of ink and a snowball hitting an object. However, according to Dean L. Fisher, it was a doodle of an ink splash that he drew while still working at Howe Brothers, a firm that manufactured and distributed four-wheel drive conversion units. | Fisher Plows