Pepsi vs Coca-Cola: The Blind Taste Test Pepsi’s new ad with a polar bear brings back the famous blind taste test that once shook Coca-Cola. From the Pepsi Challenge in the 1970s to New Coke’s failure in 1985, this brand rivalry shows how one marketing strategy can return decades later. A must-know story for branding, marketing, and business lovers. #pepsi #cocacola #branding #marketing #brandstories aduok aduokbiztales | Aduok Biztales

A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran