The creative team behind the Gold Blend couple treated the adverts like a soap opera rather than a sales pitch. They built a long-term storyline and drip-fed it to the public, something that was almost unheard of in advertising at the time. Writers deliberately kept the dialogue sparse and suggestive, letting pauses and glances do most of the work. This gave the campaign a sense of sophistication and left space for viewers to project their own imagination onto the characters. The production team

The Nescafé Gold Blend couple was a series of British television adverts that ran from 1987 to 1993. They followed the slow-burning romance between two neighbours, played by Anthony Head and Sharon Maughan, who bonded over cups of instant coffee. The campaign became a cultural talking point, remembered for its charm and cliff-hanger style storytelling. The creative team behind the Gold Blend couple treated the adverts like a soap opera rather than a sales pitch. They built a long-term storyline

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