Sargento’s known for cheese, not crackers. But when we spotted “Cheese Bakes” in Chicago, we had questions. Is it a cracker? Is it cheese? And what does Nabisco have to do with it? Turns out, this is Mondelez quietly licensing the Sargento name to launch a new snack in disguise. It’s a classic play in brand credibility and a great reminder of how much consumers rely on packaging to decode what they’re buying. Watch as we unpack what this launch gets right, what’s confusing, and why Chicago might